Advertising Analysis

 Lay's Super Bowl Commercial 

    Lay's is one of the largest snack food manufacturers in the United States, which is the best selling chips. Lay's has flavors such as the ones in the picture above, ham, salt & pepper, and many others. I chose to talk about Lay's because of their 2022 Super Bowl commercial "Golden Memories" featuring comedian actors Paul Rudd and Seth Rogen. It's been 17 years since Lay's had a Super Bowl commercial and they knew they had to go big for their comeback.

In this commercial we got to see these 2 actors reminisce about all the good and bad times they had together with Lay's being there every step of the way. The Athletic ranked the 2022 commercial 9th among that year Super Bowl and WatchMojo ranked it 5th on their top 10 list. Some of the flavors they included were of course Classic, Barbecue, Sour Cream & Onion, Kettle Baked, Wavy Original, Lay's Poppables, and Lay's Layers. They also mentioned a couple of flavors like Cheddar Jalapeño and Chile Limon. Lay's knew this Super Bowl commercial had to be a success and it was. Great fun way to show off Lay's and all it's flavors.